Platform Migration
Shopify Migration
Moving to Shopify should not mean losing your search rankings, customer data, or sales history. We migrate from WooCommerce, Squarespace, and custom platforms with a structured process that protects your SEO and keeps your business running.
Shopify Migration Services
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When it is time to migrate
Not every store needs to migrate. But if any of these sound familiar, staying on your current platform is costing you more than moving would.
Your current platform is holding you back
WooCommerce updates break plugins. Squarespace limits customization. Custom stacks need constant maintenance. Shopify gives you a managed platform that scales without your team managing servers.
Conversion rates are flat or dropping
If your checkout flow is clunky, mobile performance is poor, or you cannot A/B test easily, the platform itself may be the bottleneck. Shopify is built for conversion out of the box.
You are adding products or channels
Expanding from one storefront to multi-channel selling — Amazon, Instagram, wholesale, POS — is dramatically easier on Shopify than patching together plugins on other platforms.
Data integrity is at risk
Legacy platforms with fragmented databases, abandoned plugins, and missing backups are one update away from losing customer data, order history, or product catalogs.
What moves over — and what does not
A proper migration transfers everything that matters for operations, customer experience, and search visibility. Here is the full inventory.
Products
- Product titles, descriptions, and SKUs
- All variants (size, color, material)
- Product images with alt text
- Inventory quantities and locations
- Product tags, types, and collections
- Metafields and custom attributes
Customers
- Customer names and email addresses
- Shipping and billing addresses
- Order history and notes
- Customer tags and segments
- Account passwords (via reset invitations)
Orders
- Historical order data
- Payment status and fulfillment records
- Order notes and tags
- Refund and return history
- Shipping carrier and tracking info
SEO & URLs
- 301 redirects from old URLs to new Shopify structure
- Meta titles and descriptions
- URL handle mapping
- Sitemap regeneration
- Canonical URL setup
How we protect your SEO during migration
The single biggest risk in any platform migration is losing search visibility. Here is how we prevent that from happening.
Pre-migration audit
We crawl every URL on your current site — products, collections, blog posts, policy pages. Each URL gets mapped to its Shopify equivalent before anything moves.
Redirect mapping
Every old URL gets a 301 redirect to its new Shopify location. Broken redirects mean lost traffic, lost backlinks, and lost rankings. We test every single one.
Meta and schema migration
Title tags, meta descriptions, structured data, and Open Graph tags are recreated on the new store so search engines see continuity, not a brand-new site.
Post-launch monitoring
For 30 days after launch, we monitor crawl errors, index status, and ranking changes. Any dropped pages or redirect loops get fixed immediately.
The redirect rule that saves rankings
Every URL on your old site needs a one-to-one 301 redirect to its new Shopify equivalent. Not a blanket redirect to the homepage — that tells search engines your old pages are gone, which triggers ranking loss. Product pages redirect to the new product pages. Blog posts redirect to the new blog. Collection pages redirect to the new collections. We map every single URL before launch.
Typical migration timeline
Most migrations take 3–4 weeks from planning to launch. Complex stores with large catalogs or custom integrations may need longer.
Week 1
Discovery & planning
Full inventory of current site content, URL mapping, SEO baseline capture, and migration scope document.
Week 2
Theme setup & data import
Shopify theme configured, products/customers/orders imported via CSV or migration app, initial QA on a dev store.
Week 3
Design, redirects & testing
Theme customized to match or improve current brand, all 301 redirects configured, full cross-browser and device testing.
Week 4
Launch & monitoring
Domain pointed to Shopify, SSL provisioned, analytics reconnected, and 30-day monitoring period begins.
Get a Store Audit
Not sure if migration is right for your store? Tell us about your current platform and we will give you an honest assessment — including whether staying put is actually the smarter move.
Platform comparison: Shopify vs your current stack for your specific use case.
Realistic timeline and effort estimate for your catalog size and complexity.
SEO risk assessment with a pre-built redirect map for your top pages.