Analytics & Tracking Services
Stop guessing. Start measuring what actually drives revenue.
GA4 setup, GTM event architecture, attribution cleanup, and dashboards that answer real business questions.
GA4, GTM, Attribution, and Reporting Services
GA4 setup, google analytics 4 consultant, google tag manager setup, GTM consultant, event tracking, data layer implementation, server side GTM, consent mode v2, conversion tracking, ecommerce tracking, attribution audit, marketing attribution, looker studio dashboard, analytics consultant north vancouver, GA4 audit, shopify GA4 setup, google ads conversion import, offline conversion tracking.
GA4 Setup That Holds Up Under Scrutiny
Most GA4 properties are half-configured. We build them like production systems — documented, tested, and actually used.
Property & Data Streams
Fresh GA4 properties configured the right way: retention, cross-domain, internal traffic filters, and consent-mode-compatible collection.
Conversion Events
Meaningful conversions — form submits, qualified leads, purchases, calls — wired to GA4 with clean parameters and reliable de-duplication.
Ecommerce Measurement
Full GA4 ecommerce spec: view_item, add_to_cart, begin_checkout, purchase — with item-scoped data for Shopify, WooCommerce, and custom stacks.
Audit & Validation
We pressure-test every event with DebugView, Tag Assistant, and real user flows before calling a setup done.
Google Tag Manager & Event Architecture
A clean GTM container is the difference between tracking you can trust and tracking nobody wants to touch.
Tag & Trigger Architecture
A documented GTM container with named tags, organized folders, and triggers that survive staff turnover and site rebuilds.
Data Layer Design
Purpose-built data layers that pass product, user, and transaction data consistently between the site, GTM, and downstream tools.
Server-Side GTM
Move tracking server-side for speed, privacy, and first-party data — without breaking your existing client setup.
Third-Party Pixel Management
Meta, LinkedIn, TikTok, Google Ads, and partner pixels configured once — consistently — across every funnel stage.
Consent Mode v2
Cookie banners wired to Google Consent Mode v2 so measurement stays compliant without gutting your conversion data.
Event Naming Conventions
One event taxonomy across GA4, ad platforms, and CRM — so reports actually reconcile instead of telling three different stories.
Attribution Cleanup
Before you argue about attribution models, make sure the underlying data isn't lying to you.
UTM Hygiene
Every campaign, email, and paid placement tagged with a consistent UTM schema so channel reports stop contradicting each other.
Channel Group Cleanup
Custom channel groupings in GA4 that reflect how your business actually thinks about acquisition, not Google defaults.
Offline Conversion Import
Closed-won deals pushed back into Google Ads and GA4 so the platforms optimize toward revenue — not form fills.
Cross-Platform Reconciliation
Explainable variance between GA4, Meta, Google Ads, and CRM — documented, not hand-waved.
Dashboards That Actually Get Opened
Looker Studio, GA4 explorations, and BigQuery pipelines — wired to answer the questions your team keeps asking in Slack.
Executive Dashboards
One Looker Studio view that answers the questions leadership actually asks: where did revenue come from, and what changed?
Acquisition Reports
Channel, campaign, and landing-page performance broken down by cost, conversion rate, and pipeline contribution.
Ecommerce & Funnel Views
Product performance, checkout drop-off, and repeat purchase behaviour surfaced without wrestling with raw GA4 explorations.
Alerts & Monitoring
Automated alerts when tracking breaks, conversions drop, or a key campaign craters — before the monthly report lands.
Measurement Pipeline
From audit to live reporting — how an Ideapark measurement engagement actually runs.
Tracking Audit
Review existing GA4, GTM, pixels, and data quality
Measurement Architecture
Map events, conversions, and attribution model
Implementation
Deploy tags, triggers, conversions, and ecommerce events
Reporting Layer
Dashboards, alerts, and ongoing measurement QA
Tracking Audit
A decision-ready review of your GA4, GTM, conversions, and attribution.
Full review of your GA4 property, GTM container, and conversion events.
Attribution sanity check across Google Ads, Meta, and organic sources.
Prioritized fix list you can hand to any agency — including ours.