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Roofing Companies

Roofing Marketing That Captures Leads the Moment Damage Happens

After a windstorm, homeowners open Google immediately. The roofing company that shows up first gets the call. We make sure that company is yours.

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See How It Works
Get a Free Coast Business Audit
Tell us about your business. We'll send you a personalized digital health report — no obligation.

No spam, no pressure. Just a straightforward look at what's working and what's not.

78%
of roofing jobs start with a Google search
$15–45
average cost-per-click for roofing keywords in Google Ads
90%
of storm damage leads go to the first 3 companies that respond
6×
higher close rate when a quote is followed up within 1 hour

Why Most Roofers Struggle Online

These aren't hypothetical problems — they're what we see consistently across the industry.

Losing Storm Leads to Storm Chasers

Out-of-town contractors flood every storm event. Without a strong local presence, you lose on visibility.

Storm hits. Out-of-town contractors with big ad budgets appear everywhere. Local homeowners don't know you exist.
Established local Google presence and review profile. Homeowners search and find a trusted local name — yours.

No Photo Portfolio System

Roofing is a visual trade. Homeowners want to see your work — but most roofers have no organized portfolio.

Before/after photos scattered across a personal phone. No system to showcase quality.
Project gallery on your site, photos added to GBP after every job. Visual proof that builds trust and improves rankings.

Slow Quote Follow-Up

Most roofing jobs are won within 24 hours of first contact. Slow follow-up means lost jobs.

Quote sent. No follow-up unless the customer calls back. Half your quotes go cold.
Automated follow-up: SMS at 24 hours, email at 48 hours. Deal stays warm without you manually chasing.

No System to Capture Drive-By Interest

Neighbors see your truck and crew — but don't know how to contact you.

Working on a roof. Neighbor watches. Never calls because they couldn't find your number online.
Yard sign with QR code linking to your website. GBP shows your name on maps when they search.

Signs Your Roofers Business Needs This

If three or more of these apply to your business, you're leaving jobs and revenue on the table every week.

You're not showing up for "[city] roofer" searches on Google Maps

You don't have an organized before/after photo portfolio online

Quote follow-ups are manual and often delayed by a day or more

You have no system to capture interest from neighbours at job sites

Your Google Business Profile has fewer than 20 reviews

You struggle to compete with out-of-town contractors after storm events

You have no FAQ or educational content on your site

You don't know your cost-per-lead or which channel brings the best jobs

What changes after working with us:

1

Local Authority

We build your local SEO foundation — a fast, professional website with a project gallery, certifications, and service area pages. Google Business Profile fully optimized with photo uploads after every job, making your profile one of the most active in your area.

2

Storm-Ready Lead Capture

Immediate contact form with instant SMS to your phone. After-hours text-back to homeowners so they don't move on. Automated quote follow-up sequence so no estimate goes cold.

3

Reputation and Referral Engine

Automated review requests after job completion. Referral prompt to happy customers. Neighbourhood visibility system (yard signs + QR codes + GBP check-ins) that turns every completed job into a lead source.

How We Help Roofers

Three phases, designed to build on each other — foundation first, then growth.

1

Local Authority

We build your local SEO foundation — a fast, professional website with a project gallery, certifications, and service area pages. Google Business Profile fully optimized with photo uploads after every job, making your profile one of the most active in your area.

2

Storm-Ready Lead Capture

Immediate contact form with instant SMS to your phone. After-hours text-back to homeowners so they don't move on. Automated quote follow-up sequence so no estimate goes cold.

3

Reputation and Referral Engine

Automated review requests after job completion. Referral prompt to happy customers. Neighbourhood visibility system (yard signs + QR codes + GBP check-ins) that turns every completed job into a lead source.

Client Result

Business

Residential roofing contractor, BC Lower Mainland

Challenge

Losing storm-damage leads to competitors who showed up first online. No portfolio. No follow-up system.

Outcome

New site with project gallery, GBP optimized with weekly photo uploads, automated quote follow-up. Ranked top 3 for primary city within 75 days.

Quote-to-close rate improved from 28% to 47%

Frequently Asked Questions

How do I compete with storm-chaser companies after a major weather event?
Established local Google ranking and a strong review profile are your biggest advantages. Storm chasers are new to the area — homeowners searching on Google will see your reviews, your history, and your local presence. We build that foundation so you're already there when the storm hits.
Does posting photos to Google Business Profile actually help rankings?
Yes, significantly. Google actively rewards businesses that keep their GBP fresh. Consistent photo uploads — ideally 1–2 per completed job — signal that your business is active and legitimate. It's one of the highest-ROI activities for local SEO and costs nothing but a few minutes per job.
How quickly should I follow up on a roofing quote?
Within 1 hour if possible. Studies show close rates are 6x higher when a contractor follows up within 60 minutes vs. 24 hours. Our automated system sends a follow-up SMS at 24 hours and an email at 48 hours if you haven't heard back — keeping the deal alive without manual effort.
What makes a roofing website convert well?
A large before/after project gallery, prominently displayed certifications and insurance info, a fast mobile experience with click-to-call, and genuine customer reviews. Homeowners are making a $10,000–$30,000+ decision — they need trust signals, not just a price list.
Should I invest in Google Ads for roofing?
Possibly — but organic (SEO + GBP) should come first. Roofing Google Ads are expensive ($15–$45/click), and without a strong landing page and follow-up system, the spend is wasted. We build the organic foundation first, then recommend Ads only if the organic results plateau or you want to accelerate during peak season.

Services for Roofing Companies

These are the services we most commonly deliver for roofers businesses.

We serve Roofers across BC:

Sunshine CoastGibsonsSecheltPowell RiverAll Industries

The next storm is coming. Will homeowners find you or your competitor?

Free audit of your Google visibility, quote follow-up process, and review profile.

Get a Free Coast Business Audit
Tell us about your business. We'll send you a personalized digital health report — no obligation.

No spam, no pressure. Just a straightforward look at what's working and what's not.

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