Analytics Dashboards & Reporting
Dashboards That Answer the Questions Your Team Actually Asks
Looker Studio, GA4 custom reports, and automated reporting — built to surface insights, not just data. Stop exporting CSVs and start making decisions from a single source of truth.
Analytics Dashboard & Reporting Services
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Dashboard Types We Build
Not every dashboard serves the same purpose. We match the report type to the audience and the decision it supports.
Executive Dashboards
One view for leadership: revenue attribution, campaign performance, and trend commentary — built in Looker Studio with GA4 and ad platform connectors.
Channel & Campaign Reports
Break down performance by channel, campaign, and keyword — with cost, conversions, CPA, and ROAS side by side. No more exporting CSV files.
Ecommerce & Funnel Reports
Product performance, checkout drop-off, and repeat purchase behavior surfaced in a clean Looker Studio view — without wrestling with GA4 explorations.
Monitoring & Alerts
Automated alerts when conversions drop, a key campaign underperforms, or tracking breaks — before the monthly report lands.
How We Approach Analytics Reporting
Most dashboards are too broad and not actionable enough. We build reporting layers that drive specific decisions.
Answer a question, not just a metric
Every chart on a dashboard should exist because someone asks that question regularly. If nobody asks it, the chart is clutter.
Context beats accuracy
Show trends, comparisons, and commentary alongside raw numbers. A traffic spike means nothing without knowing what you shipped that week.
Source attribution on every number
Every metric on an executive dashboard should link back to its source — GA4, Google Ads, Meta, CRM — so nobody debates which number is right.
Refresh frequency matches decision cadence
Daily dashboards for paid media managers. Weekly for campaign leads. Monthly for leadership. Don't build the same dashboard at three different cadences.
How We Build Analytics Dashboards
From audit to automated delivery — a structured approach that produces reports people actually open.
Reporting Audit
Review what your team currently exports manually, where they ask questions in Slack, and which reports actually drive decisions.
Dashboard Design
Define the data sources, metrics, dimensions, and refresh schedule before connecting a single chart. Avoid building something nobody will open.
Build & Connect
Set up Looker Studio connectors, blend data across sources, and build the charts that answer each identified question.
Automate & Monitor
Schedule automated email delivery, set up threshold-based alerts, and hand off with a usage guide for your team.
Looker Studio: What We Build With It
Looker Studio is our go-to for client dashboards — free, flexible, and connected to GA4, Google Ads, and most major ad platforms.
Multi-Source Data Blending
Blend GA4 traffic data with Google Ads spend, Meta conversions, and CRM pipeline — all in one view.
Custom Calculated Fields
Build ROAS, CPA, and margin-adjusted conversion metrics that do not exist as native GA4 dimensions.
Automated Scheduled Delivery
Weekly or monthly PDF or email delivery to stakeholders who need the data but not the login.
Live GA4 Explorations
For deeper analysis, we embed GA4 explorations directly in Looker Studio for drill-down capability.
Threshold Alerts
Email or Slack alerts when metrics cross defined thresholds — conversion rate drops, traffic spikes, cost per acquisition increases.
Custom Branding
Dashboards that look like your brand, not a Google template — suitable for sharing with clients or leadership.
Get a Reporting Audit Before You Build More Dashboards
We review what you are currently reporting, what questions nobody can answer, and which dashboards actually get opened.
Current state audit: what exports and reports are in use
Gap analysis: questions that cannot be answered with current data
Prioritized dashboard roadmap with effort and impact estimates