LLM SEO
Get Cited by Language Models — Not Just Ranked on Google
LLM SEO is the practice of structuring your content so ChatGPT, Perplexity, Claude, and Copilot can extract, understand, and cite your expertise in their answers.
LLM SEO Services
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What Is LLM SEO — In Plain Terms
Traditional SEO tries to get a page to rank first on Google. LLM SEO tries to get a sentence — or even a phrase — quoted verbatim inside a ChatGPT response. It is a fundamentally different optimization target.
Google: Where does this page rank?
Traditional SEO answers questions like: Is this page relevant? Does it have enough authority? Are the keywords right? Rank is binary — first or not first.
LLM: Is this the best answer I can give?
LLM SEO answers: Is this sentence the clearest explanation? Is the author credible? Is this source authoritative and current? Quality is a spectrum, not a ranking.
Six Signals That Drive LLM Citations
Language models evaluate content differently than Googlebot did. These are the six signals that actually matter for getting cited.
Entity Clarity
Language models think in entities, not keywords. Every page needs a clear subject, defined relationships, and unambiguous naming — so an LLM knows exactly what your business is and what it does.
Extractable Answers
Structure content so the answer is self-contained in a paragraph. No burying the lead, no clickbait setups. AI engines lift sentences verbatim — make yours worth lifting.
Source Authority Signals
LLMs weigh author, expertise, citations, and freshness. Real names, real bios, real dates, and real sources beat anonymous content farms every time.
Conversational Query Matching
People ask AI full questions, not keyword fragments. Your headings, FAQs, and copy need to match the way people actually talk to ChatGPT and Perplexity.
Consistent Cross-Page Signals
AI crawls your whole domain, not one URL. Name, address, services, and positioning must be identical across pages, schema, and off-site mentions.
Schema as Machine Translation
Schema.org markup translates your page for machines. Product, Article, FAQ, HowTo, Organization — each one helps an LLM understand and cite you correctly.
What a Citation Actually Looks Like
LLM citations come in different forms — each with different visibility and effort required.
Direct Quote
LLM copies your exact sentence verbatim into the response. Happens when your phrasing is the clearest available answer.
Paraphrased Citation
LLM rephrases your content but attributes it with a link. Your ideas are referenced even when not quoted word-for-word.
Source List Entry
Your page appears in the citations or sources section. Lower visibility than a direct quote, but still drives referral traffic.
Implicit Reference
LLM uses your information without explicit citation. The hardest to track — but your data still influenced the answer.
Entity Clarity Is the Foundation
If an LLM cannot answer what does this business do, where, and for whom after reading one page, you are invisible in AI search. We fix that by naming your entities, relationships, and scope on every page — in both the copy and the schema markup.
Entity clarity means: your business name appears in the first paragraph, your industry is named explicitly, your location is in structured data, your primary service is defined in one sentence, and your target customer is described by name — not just implied.
Find Out If LLMs Can Even Find You
Our Search Visibility Audit tests how ChatGPT, Perplexity, and other AI engines currently describe your business — and gives you a prioritized fix list to start getting cited.
Live citation test across ChatGPT, Perplexity, Claude, and Copilot
Entity clarity scoring across your top 10 pages
Prioritized LLM SEO roadmap — not a generic SEO report