Google Ads Management
Google Ads That Earn Their Keep
Keyword research tied to buyer intent. Ad copy that matches the landing page. Bid strategy that serves real goals — not vanity metrics. Managed every week, not reviewed every quarter.
Google Ads Management Services
Google Ads management, Google Ads agency north vancouver, Performance Max management, Google Search ads setup, YouTube ads management, Google remarketing campaigns, paid search management, Google Ads consultant, cost per lead optimization, Google Ads account structure, bid strategy management, ad copywriting for Google.
Campaign types we manage
Search, display, video, and shopping — each with its own strategy, budget controls, and optimization cadence.
Search Campaigns
Keyword research tied to actual buyer intent — not a list of vanity terms. We manage ad copy, sitelink extensions, negative keywords, and bid strategy so you pay for clicks that convert, not clicks that bounce.
Performance Max
Performance Max campaigns built with real asset groups, audience signals, and feed control. Not a black-box campaign that soaks budget with no accountability. We set it up to learn in the right direction.
Retargeting & Remarketing
Display remarketing, dynamic product ads, and cart abandonment flows that catch people who left without buying. Separate from prospecting budgets, tracked independently, with clear attribution.
YouTube Ads
Skippable and non-skippable YouTube formats aligned with the consideration stage of your funnel. Not random brand awareness plays — video that supports the campaigns actually generating leads.
Common Account Problems
Six ways Google Ads accounts quietly bleed budget
Before we launch a single campaign, we audit for these. Most accounts have at least two running simultaneously.
Wasted Display Budget
Display campaigns running on auto-targeting, burning budget on impressions that never convert. We audit display placement and tighten targeting to reach people who actually engage.
Keyword Bloat
Hundreds of keywords added over months with no negative keyword hygiene. Every irrelevant query is a click you paid for and a conversion rate you tanked. We clean house.
Missing Conversions
No conversion tracking, or tracking that is set up wrong. You are flying blind and making budget decisions based on false data. We fix the measurement before we touch the bids.
Performance Max Underperformance
PMax campaign running for months with no asset group optimization, no audience signal refinement, and no feed improvement. We rebuild it from the signal layer up.
No Search Term Hygiene
Search terms report shows queries for your competitor's brand, your own brand, and things you would never advertise for. We build the negative keyword foundation and review it monthly.
Bid Strategy Mismatch
Maximize clicks on campaigns that need leads. Target CPA on campaigns with insufficient conversion data. Bidding strategy must match campaign goal and data history — we set it correctly.
How we manage Google Ads accounts
A weekly rhythm that keeps accounts healthy instead of letting them drift.
Account Audit First
We review structure, tracking, keywords, negative lists, and conversion data before touching a single bid.
Campaign Build-Out
Clean campaign structure with proper audience signals, ad group granularity, and conversion tracking wired in from day one.
Weekly Optimization
Bid adjustments, search term review, pause underperformers, and ad copy rotation — every week, documented.
Monthly Reporting
Plain-English cost per lead, ROAS, and budget recommendations. No vanity metrics, no chart dump.
Get a Google Ads Audit
Free 30-minute review of your account structure, tracking, and campaign performance. Walk away with a prioritized fix list — no pitch, no pressure.
Account structure review — campaigns, ad groups, and keyword hygiene.
Conversion tracking check — are you measuring the right actions?
Cost per lead and ROAS benchmarking against your stated goals.
Honest recommendation — whether we are the right fit or not.